SEO is the procedure of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages , by including search engine friendly elements into a website. A rich SEO campaign will have, as part of the enhancement, carefully select, to the point, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. SEO has two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which conform a web page, such as HTML code, textual content, and images. Off-page optimization refers, mainly, to backlinks (links directing to the site which is being optimized, from other relevant websites).
In today’s competitive market SEO is more important than ever. Search engines carry out millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website or online store, SEO can help your business rise and meet the business objectives.
Search engine optimization is essential because:
• The majority of search engines users are more likely to choose first page in results page, so to take benefit of this and gain visitors to your website or customers to your on-line store you need to rank as higher as possible.
• SEO is not only about search engines but good SEO practices upgrade the user experience and usability of a website.
• SEO is also play's major role for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO can put you ahead of the competitive market. If two web sites are selling the same product or service, the search engine optimized website is more likely to have more customers and make more sales.